Snack Armies Wage War in Mobile Game
Source:Snack Armies Wage War in Mobile Game
Japanese snack maker Tohato is making its customers choose product sides in a mobile multiplayer online battle.
To help market two of its new spicy snacks, “Tyrant Habanero Burning Hell Hot” and “Satan Jorquia Bazooka Deadly Hot,” the company has launched a mobile game that pits two armies — Habanero Evil Army against Satan Jorquia Evil Army — in a war to decide which flavor will rule them all.
To participate, you scan the barcode found on the bags with your mobile phone — pretty much all mobile phones in Japan are equipped with barcode readers these days — which then puts you in the army of your snack. Then, you can recruit others (helps you gain ranks), face off in various battlefields — “Ouch, the City of Anal Torture” anyone? — and receive SMS news alerts informing you of the latest wartime developments.
Although I haven’t tasted these particular flavors, I’ve had some of their past snacks — they’re sort of like Ringalos — and yes, they’re pretty damn hot.
Image: Tohato
Some Cool Mobile Marketing From Japan [MobHappy, via Boing Boing]
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